KRLA BEAT was published by the Los Angeles radio KRLA, 1964-1968. The newspaper evolved from little more than a four-page promotional throwaway to a unique, informative music newspaper. Its literary voice strengthened during the several years it was in print, veering away from bubbly prose about pop groups and offering original articles and photos of some of the biggest names of the day.
Beginning in 1965 KRLA started experimenting with a BEAT franchise where they would produce different cover pages of the newspaper for other markets, as publisher and newsman Cecil Tuck had intended to expand the publishing empire beyond Southern California.
Leaving 'KRLA' off the masthead allowed other stations to overprint their own logo and tailor the front page to their local coverage.
The San Francisco station KYA was an early partner in the venture, using the BEAT template and providing local reporting for their own editions of what they called the KYA BEAT.
Stations had the option of having their call letters printed on the cover, although there was also a generic edition without call letters for those that wanted to buy copies and stamp their own imprint.
The generic editions, just titled THE BEAT were sold to the public and were available on newsstands and via mail subscription.
You can read the whole story here.
Thank you to D.L. MacLaughlan Dumes for the information. [1224]
See below all the Dylan front and back covers of the magazine: